About the Founder
Muna Bin Zoubaa
Strategic Advisor · Board and Governance · Institutional Transformation · Public Policy
Photo coming soon
Muna Bin Zoubaa is an Emirati strategic advisor with more than 23 years of experience helping organisations turn procurement, supply chain and support services into engines of efficiency and growth. She has held senior and strategic leadership roles across the Middle East since 2009, in sectors including government, defence and industrial operations, motorsport and major events, and education.
She is the first Emirati and Gulf woman to be awarded Chartered Fellowship of the Chartered Institute of Procurement and Supply (FCIPS), its highest membership grade. In 2023 she received the CIPS Procurement Pioneers Award.
Her work today centres on advising top leadership on procurement excellence, business transformation, process automation and artificial intelligence. She works across leadership portfolios and with stakeholders to design procurement strategies that are efficient, sustainable and aligned with national priorities.
Muna graduated at the top of her MBA class and has completed executive programmes at Harvard, INSEAD, London Business School and Imperial College Business School. She is currently a PhD candidate.
Credentials & Recognition
Chartered FCIPS
First Emirati and Gulf woman to achieve the highest membership grade of the Chartered Institute of Procurement and Supply
CIPS Procurement Pioneers Award
Awarded 2023 in recognition of outstanding contribution to the procurement profession
PhD Candidate
Current doctoral research building on 23+ years of practitioner experience
Executive Education
Harvard · INSEAD · London Business School · Imperial College Business School
MBA — Top of Class
Abu Dhabi School of Management (ADSM) alumna, graduated with distinction
Community
Giving Back
Founded the MENA Women in Procurement initiative
Served for many years as Vice Chair and member of the CIPS MENA Advisory Committee
Member of the Undergraduate Academic Program Advisory Committee at Abu Dhabi School of Management (ADSM)
Mentors emerging Emirati professionals — which she counts among her proudest achievements
Her Mission
"To build future-ready institutions and leaders, and to see Emirati talent recognised in the UAE and around the world."
The firm
About MasterMindz Management Advisory
MasterMindz Management Advisory is a practitioner-led consultancy headquartered in Abu Dhabi. It was founded on the conviction that the most effective advisory comes from people who have held the roles they advise on — not from frameworks alone.
The firm works with government entities, corporates and institutions across the UAE and the wider region, delivering engagements in procurement transformation, ESG and sustainable procurement, governance and board advisory, institutional transformation, digital and AI-enabled procurement, and leadership mentoring.
Alongside its advisory practice, MasterMindz hosts the Emirati Professionals Network — a platform dedicated to connecting and promoting UAE national talent locally and globally.
Practitioner-led
Every engagement is grounded in real-world implementation experience, not theory alone.
Integrity
Honest counsel, even when it is not what a client expects to hear.
National purpose
A genuine commitment to Emirati talent development and the UAE's long-term institutional strength.
Sustainability
ESG principles are embedded in every engagement, not offered as an optional add-on.